Non-SEO Website Promotion and Contextual Advertizing

Non-SEO Promotion is a complex of steps aimed at informing your target users about your goods and services.

Non-SEO Promotion of a website does not aim at raising the rating of a website in search engines.
Non-SEO Promotion gives an opportunity to get quick results. The results of a website promotion on search engines may become noticeable only in a couple of months. That is why if it is necessary to inform your target audience in the shortest possible time, non-SEO website promotion which is regarded as one of the most efficient Internet marketing tools is the only way to do it.

Non-SEO Promotion is one of the ways to inform immediately your potential customer about goods or services.

Non-SEO Website Promotion is an ideal Internet marketing tool to promote your new brand.
The main idea of a non-SEO website promotion is that visitors may come to the website not from search engines only. There are some other ways to inform your target audience: paid advertizing, link exchange with thematic resources, affiliate partnership, banner advertizing, etc.

Objective of the non-SEO promotion is not only the increase of direct sales but solution to the problem of positioning, branding, PR and so on.

1. Internet marketing analysis and planning of the advertizing campaign

2. Placing information about the website on thematic resources

3. Contextual advertizing. Banner advertizing

1. Internet marketing analysis of the subject of your website. Analysis of websites of your competitors

2. Planning of the advertizing company

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     Search of the most suitable advertizing grounds. The audience of such grounds should often come across the audience of your website

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     Copywriting

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     Designing of banners aimed at various groups of your target audience of your website

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     Coordination of the budget of a test advertizing campaign

3. Test advertizing campaign

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     Conducting of a test advertizing campaign

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     Analysis of the results of the advertizing campaign

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     Planning of the advertizing campaigns taking into account the remarks

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     Coordination of the budget of the main advertizing campaign

Placement of the information about a website on thematic resources.

There is great amount of information placed on the Internet.
We will find regular and “popular” resources which will be united with your website by the common subject and their target audience may become your target audience.

We will find resources where it is possible, appropriate and efficient to place information about your website.
This may be thematic portals, websites offering parallel services, directories, etc.
This may also be a publication of information on thematic advertisement boards and publication of press-releases in online thematic mass media.

Contextual advertizing. Banner advertizing.

Contextual advertizing is text advertisements placed on search engines, directories and other advertizing grounds basing on definite key words and phrases.

Contextual advertizingis an effective way to make your target audience informed in the shortest possible time.
Contextual advertizing is paid for by clicks but not by demonstrations. I.e., an advertiser pays per a concrete website visitor.

Attention!
The number of advertizing space on effective advertizing grounds is limited. There will be displayed the advertisements of those advertisers whose price is the highest. That is why when highly competitive subjects are concerned, the cost per one visitor may be rather high.

1. Choice of the appropriate key words and phrase, contextual advertisements should be displayed basing on.
   It is important to find an optimum correlation among such features as “cost”, “quality” and “number of visitors”. General key words may attract more visitors but they will not be representatives of your target audience but the price you will have to pay will be too high. Too concrete and narrow key words will attract the audience of higher quality and of a relatively lower cost. But there will be not many of them.

2. Choice of the appropriate advertizing grounds.
   Correctly chosen advertizing ground significantly saves money of advertisers as it attracts target audience to the website, i.e. potential customers.

3. Choice of the appropriate text of the advertisement.
   To be effective, the text of the advertisement should be informative and capacious, attracting attention and provoking interest. Only in this case it will attract attention of a potential customer.

Banner advertizing is a placement of banners on those grounds which are visited by your potential customers. They may advertize your company, products and services as well inform about some events in your company. The purpose of a banner is to trap a customer into your website.

Our Company possesses large experience to organize and conduct advertizing campaigns on the Internet.
We will offer the best solution to the problem set.
We will save your time and money and offer a professional solution.